SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) helps  website to get viewed in the search engine’s (Google, Yahoo, MSN etc) first search result page. SEO is where we optimize every page of our website to rank better and it's a great way to get traffic. It is done to rank our website within the top 10 search results. By doing this, we can get thousands of people to your website on daily basis for free.

We can buy different SEO tools/software for SEO work from http://www.iwebtool.com/. Please note, SEO work which is done with the help of SEO softwares/tools, are usually not considered by Google and other search engines. So it’s better to do SEO work manually.

 Following things will be done for SEO.

     i.            Back-linking.

   ii.            Paid submission.

 iii.            Participating in Forums & Group discussion.

  iv.            Submission in directories.

    v.            Visitors to Bookmark our Site.

  vi.            Write Press Releases and distribute them online.

vii.            Pay Per Click Search Engine Marketing.

viii.            Keyword ranking.

  ix.            Page Ranking.

  i.            Back-linking:

Link submission, Link building, anchor text creation etc.

ii.            Paid Submission:

It will also help in bringing traffic and also in improving our website PageRank (PR). Some paid submission websites are:

http://www.submitshop.com/services/paid-submission.html

http://www.loveclients.com/

http://www.best-web-directories.com/

More websites can be search through http://groups.google.com/

iii.            Participating in Forums & Group discussion:

Responding in forums & group discussion is another good way to promote  websites .In this we will be directly interacting with people. It's an excellent way for new marketers to get their feet wet.

iv.            Submission In Directories:

Submission in directory will help websites  in ranking and getting traffic. A directory is not a search engine. It’s a hierarchical listing of sites sorted according to category and subcategory. Following websites will be used for submission in directories:

-          www.dmoz.com

-          www.dir.yahoo.com 

-          www.about.com 

-          www.business.com

-          More websites can be search through http://groups.google.com/  

v.            Visitors to Bookmark our Website:

Asking visitors and users to bookmark Your Site will help in PageRank and brings traffic.

vi.            Write Press Releases and distribute them online:

Just like writing & submitting articles, this is very simple and effective way to get tons of links pointed at websites . It is also a great way to drive targeted traffic to our website.

vii.            Pay Per Click Search Engine Marketing:

When we use this service, we are bidding on keywords so that our website text ad is displayed when a person conducts a search on a particular keyword or key phrase. Google, Yahoo and MSN all have pay per click internet.

viii.            Keywords Ranking:

Keywords ranking plays a key role in optimizing of a website. Keywords are used in search engine for searching. So keywords related to website’s  products will help us in getting your websites on the first page of the search engines.

For Example: The most searched keyword for SharePoint in Google is “Free Sharepoint Themes”, the second searched keyword is “SharePoint Theme”. So, if we use these keywords in our content, it will help our websites to appear on the first page of Google. Same goes with our other keywords.

Websites for Keyword Ranking are:

-          http://www.googlerankings.com/

- https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

ix.            Page Ranking:

By doing all above mentioned activities, will improve our website’s Page Ranking (PR).

I.            SOCIAL MEDIA MARKETING (SMM):

  i.            Blogging:

Blogging is a great way to promote business online. Creating a professional blog for website or online business helps us in bringing target audience to your websites

ii.            Using Social Media/Networking Sites:

These days, Social Media/Networking sites are commonly used for e-marketing. It’s a great way to promote business or company online. People are encouraged to interact with each other and respond to each other's blogs, postings & comments. Social media/networking helps in promoting our website by sending direct traffic, producing links to our site and generating awareness. Social Media/Networking websites which are widely used

NAME	DESCRIPTION	REGISTERED USERS	REGISTRATION
Facebook	General. Popular in Canada, UK and USA.	&&&&&&&073500000.&&&&&073,500,000	Open to people 13 and older.
Twitter	General	&&&&&&&&&&&&&&-1.1000000 Unknown	Open
MySpace	General. Popular in the USA, UK and Australia.	&&&&&&0217000000.&&&&&0217,000,000	Open
Del.icio.us	Link sharing. Owned by Yahoo!.	&&&&&&&&&&&&&&-1.1000000 Unknown	Open

-          FaceBook Marketing:

\Facebook can be used for posting info about our products, offers, links etc. We can promote your websites  by making Group, Page and Sponsor Ads.

-          Twitter Marketing:

Twitter is best for dragging visitor to your website and taking them directly to our product/offer/promotion page. First we have to make followers for our account, after that we will share our deal/offer links to get them to your websites.