Search engine optimization (SEO) helps website to get viewed in the search engine’s (Google, Yahoo, MSN etc) first search result page. SEO is where we optimize every page of our website to rank better and it's a great way to get traffic. It is done to rank our website within the top 10 search results. By doing this, we can get thousands of people to your website on daily basis for free.
We can buy different SEO tools/software for SEO work from http://www.iwebtool.com/. Please note, SEO work which is done with the help
of SEO softwares/tools, are usually not considered by Google and other search
engines. So it’s better to do SEO work manually.
Following things will be done for SEO.
i.
Back-linking.
ii.
Paid submission.
iii.
Participating in Forums & Group discussion.
iv.
Submission in directories.
v.
Visitors to Bookmark our Site.
vi.
Write Press Releases and distribute them online.
vii.
Pay Per Click Search Engine
Marketing.
viii.
Keyword ranking.
ix.
Page Ranking.
i.
Back-linking:
Link
submission, Link building, anchor text creation etc.
ii.
Paid Submission:
It will also help in
bringing traffic and also in improving our website PageRank (PR). Some paid
submission websites are:
More websites can be search through http://groups.google.com/
iii.
Participating in Forums & Group discussion:
Responding in forums
& group discussion is another good way to promote websites .In this we will be directly interacting with people. It's an excellent way for
new marketers to get their feet wet.
iv.
Submission In Directories:
Submission in
directory will help websites in ranking
and getting traffic. A directory is not a search engine. It’s a
hierarchical listing of sites sorted according to category and subcategory. Following
websites will be used for submission in directories:
v.
Visitors to
Bookmark our Website:
Asking visitors and users to bookmark Your Site will help in PageRank and
brings traffic.
vi.
Write Press Releases and distribute them online:
Just like writing & submitting articles, this is very simple and
effective way to get tons of links pointed at websites . It is also a great way to
drive targeted traffic to our website.
vii.
Pay Per Click
Search Engine Marketing:
When we use this
service, we are bidding on keywords so that our website text ad is displayed
when a person conducts a search on a particular keyword or key phrase. Google, Yahoo and MSN all have pay per
click internet.
viii.
Keywords Ranking:
Keywords ranking plays
a key role in optimizing of a website. Keywords are used in search engine for
searching. So keywords related to website’s products will help us in
getting your websites on the first page of the search engines.
For Example: The most searched keyword for SharePoint in
Google is “Free Sharepoint Themes”, the second searched keyword is “SharePoint
Theme”. So, if we use these keywords in our content, it will help our
websites to appear on the first page of Google. Same goes with our other keywords.
Websites for Keyword Ranking are:
ix.
Page Ranking:
By
doing all above mentioned activities, will improve our website’s Page Ranking (PR).
I.
SOCIAL MEDIA MARKETING (SMM):
i.
Blogging:
Blogging is a
great way to promote business online. Creating a professional blog for website
or online business helps us in bringing target audience to your websites
ii.
Using Social Media/Networking Sites:
These days, Social
Media/Networking sites are commonly used for e-marketing. It’s a great way to
promote business or company online. People are encouraged to interact with each
other and respond to each other's blogs, postings & comments. Social media/networking
helps in promoting our website by sending direct traffic, producing links to
our site and generating awareness. Social Media/Networking websites which are widely
used
NAME
|
DESCRIPTION
|
REGISTERED
USERS
|
REGISTRATION
|
General. Popular in Canada, UK and
USA.
|
73,500,000
|
Open to people 13 and older.
|
|
General
|
Unknown
|
Open
|
|
General. Popular in the USA, UK and
Australia.
|
217,000,000
|
Open
|
|
Unknown
|
Open
|
-
FaceBook Marketing:
\Facebook can
be used for posting info about our products, offers, links etc. We can promote your websites by making Group,
Page and Sponsor Ads.
-
Twitter Marketing:
Twitter is
best for dragging visitor to your website and taking them directly to our
product/offer/promotion page. First we have to make followers for our account,
after that we will share our deal/offer links to get them to your websites.
SEO is not only help to bring the website as top place in search engines.It should also help to convert from leads to business to the company.
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